International Women's Day 2017 + The Women's Strike

On International Women's Day 2017 many women participated in a strike where they abstained from work and commerce. Supporting women owned business was an important part of this strike, but women owned businesses had no unified way to inform people that it was okay to shop there. This logo was created to inform people that their business is owned by women and supports the rights of all women.

The animation gained over 9,000 views on Facebook in 24 hours!

Animation by Jon Riedell

 
Logo ideation process

Logo ideation process

Final lockups

Final lockups

 
Logo animation

Logo animation