Branding: Le District

HPH Hospitality Group wanted to open a large-scale French marketplace & restaurant in Brookfield Place. I designed a flexible brand that could appear both casual (for lunch or happy hour customers) as well as luxurious (for dinner clientele). The marketplace is divided into sectors, each containing sub-brands, with their own character. This project, which included branding, menu design, and website design was designed at ICRAVE.

Role: Senior Designer, Art Director

Branding, Illustration, Menu Design, Strategy, Digital Design


Final lockups

Sub-brand logos